Samsung Flip Pro Review: Is This the Digital Whiteboard Every Office Needs?

Not every office, but the right rooms get a lot from it. The Samsung Flip Pro (the WMB series, launched in 2023) is a 4K touch display built for writing, sketching and annotating together, and it does that job without a PC. It is less complete as a video conferencing device. Samsung lists no built-in camera or microphone and no native Teams or Zoom app, so a video room still needs a PC, a video bar or both. Samsung has since released a newer model, simply called The Flip (WMFX, mid-2026), which is brighter and runs a newer version of Tizen. We have not tested this unit ourselves. This review is based on Samsung's published specifications and SourceIT's listings. At SourceIT, the 75-inch Flip Pro WM75B is S$4,875 (listed 31 Oct 2026).

How do the Flip Pro and the newer Flip compare on paper?

From Samsung Newsroom Malaysia (Feb 2023), Samsung India's WM75B page, Samsung Newsroom Germany (Jun 2026) and Samsung Singapore's WMFX page, read 31 Oct 2026.

What does the Flip Pro do well?

• Writing that feels direct. Samsung quotes 26 ms touch latency and 2,048 pressure levels, with palm and finger erasing, so the board behaves more like a flip chart than a tablet.
• Group work. Up to 20 people can write at the same time, which suits workshops and training sessions.
• No PC needed for whiteboarding. The Tizen system handles writing, saving and sharing on its own, and Knox-secured access reaches a remote PC, a network drive and cloud apps such as Office 365.
• Easy screen sharing. SmartView+ and AirPlay 2 let Windows, Android and Apple devices show content without cables.

Where does it fall short?

• Video calls need extra hardware. Samsung lists WebRTC video calling and compatible Logitech webcams, but no built-in camera, microphone or native Teams or Zoom app.
• Brightness. 350 nits is fine in most meeting rooms but can look flat beside a large window. The newer Flip is rated at 450 nits.
• Some details need checking. Samsung's own pages disagree on USB-C charging power (65 W in the 2023 launch release, 15 W on the WM75B spec page). Samsung does not publish a Singapore warranty term for the Flip on its site, so ask us before you order.
• Central management costs extra. MagicINFO remote management needs a licence.

A Flip earns its place in rooms where people pick up the pen. In rooms where they only watch slides, it is an expensive screen.

Does every office need one?

The evidence suggests offices have been slow to adopt interactive displays, and not always for the wrong reasons. In a 2020 Wainhouse Research survey for Dell of 762 meeting-room decision makers, only 20% of rooms had an interactive display, against 66% with a dry-erase board. Yet 61% said interactive displays best support collaboration, and 45% said users struggle to start meetings. The survey is vendor-commissioned and dates from 2020, but the pattern is familiar: a board helps when people actually create content together, and it is wasted if nobody knows how to use it.

A practical way to decide:

• Workshops, design reviews, training rooms: a Flip is a good fit.
• Presentation-only rooms: a business TV costs much less. See Samsung Flip Pro vs a Regular 75-Inch TV.
• Hybrid rooms where video matters as much as the whiteboard: look at all-in-one boards with cameras and microphones, such as the MAXHUB XBoard V7.

Should you buy the Flip Pro or the newer Flip?

For most new purchases, compare both. The newer Flip is brighter and runs Tizen 9.0, and at some sizes it is listed below the Flip Pro: the 65-inch WM65F is S$3,700 against S$3,900 for the 65-inch Flip Pro WM65B. The Flip Pro's advantages are its 16/7 rating and SmartView+ support for more connected devices. Size matters too, and is covered in Samsung Flip Pro 65 vs 75 vs 85 Inch. For a classroom comparison, see Samsung Flip Pro vs LG CreateBoard.

How Samsung compares with a newer all-in-one rival is covered in MAXHUB vs Samsung Flip Pro: Is the Lesser-Known Brand Actually More Advanced?

Buying in Singapore

SourceIT lists the Samsung Flip Pro in 55 inch (WM55B, S$3,095), 65 inch (WM65B, S$3,900, ask us about availability), 75 inch (WM75B, S$4,875) and 85 inch (WM85B, S$8,455, ask us about availability). The newer Flip is listed as the WM55F (S$3,225), WM65F (S$3,700), WM75F (S$6,100) and WM85F (S$7,925). Prices listed 31 Oct 2026. Browse the Samsung Flip collection. For a quotation, use Request for Quotation on the product page, call (65) 6978 3502, email Sales@sourceit.com.sg or use our contact page.

Frequently asked questions

Does the Samsung Flip Pro have a built-in camera? No. Samsung lists no built-in camera or microphone for the Flip Pro WMB. It supports WebRTC video calls with a compatible USB webcam, or you can connect a PC or video bar.

Can the Samsung Flip Pro run Microsoft Teams or Zoom? Samsung does not list a native Teams or Zoom app for the Flip. Teams and Zoom calls usually run on a connected laptop, PC or video bar.

What is the difference between the Flip Pro and The Flip? The Flip (WMFX, 2026) is the newer model, with 450 nits brightness and Tizen 9.0. The Flip Pro (WMB, 2023) is rated at 350 nits and for 16/7 operation.

How many people can write on a Samsung Flip at once? Samsung quotes up to 20 people writing at the same time on both the Flip Pro and the newer Flip.

How much is the Samsung Flip Pro in Singapore? At SourceIT on 31 Oct 2026, the Flip Pro is listed from S$3,095 for 55 inch to S$8,455 for 85 inch, with the 75-inch WM75B at S$4,875.