{"product_id":"samsung-sh37c-37-stretch-commercial-display-lh37shcebgbxxs","title":"Samsung SH37C 37\" Stretch Commercial Display","description":"\u003cdiv\u003e\n\u003cstyle\u003e\n.pd-acc { border: 1px solid #e2e2e2; border-radius: 8px; margin: 10px 0; overflow: hidden; }\n.pd-acc summary { cursor: pointer; padding: 14px 16px; font-weight: 700; font-size: 1.05em; list-style: none; display: flex; justify-content: space-between; align-items: center; background: #f7f7f7; }\n.pd-acc[open] \u003e summary { border-bottom: 1px solid #e2e2e2; }\n.pd-acc summary::-webkit-details-marker { display: none; }\n.pd-acc summary::after { content: \"+\"; font-size: 1.4em; font-weight: 400; line-height: 1; margin-left: 12px; }\n.pd-acc[open] \u003e summary::after { content: \"\\2212\"; }\n.pd-acc .pd-acc-body { padding: 8px 16px 14px; }\n.pd-spec, .pd-spec tr, .pd-spec td { border: none !important; background: transparent !important; }\n.pd-spec { width: 100%; border-collapse: collapse !important; margin: 6px 0 18px; }\n.pd-spec td { padding: 7px 10px 7px 0 !important; border-bottom: 1px solid #ececec !important; vertical-align: top; font-size: 0.95em; text-align: left; }\n.pd-spec td:first-child { width: 38%; font-weight: 600; color: #333; }\n.pd-spec tr:last-child td { border-bottom: none !important; }\n\u003c\/style\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSamsung SH37C 37\" Stretch Commercial Display (LH37SHCEBGBXXS) - Local Warranty\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003ch3\u003e\u003cstrong\u003eA 16:4.5 Panel Shaped for Shelves, Ledges and Transit Spaces\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Samsung SH37C is a 37-inch stretch display with a 16:4.5 aspect ratio and 1920 x 540 resolution, built for the long, shallow spaces where a conventional 16:9 panel simply will not fit. Shelf edges, checkout rails, lift lobbies, bar backs, MRT platform runs and above-door spans all suit this format. Rather than cropping standard content into an awkward slot and losing half the message, the SH37C gives the fixture a display sized to it from the start, which is usually the difference between a screen that gets specified and one that gets value-engineered out.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003e700 Nits for Supermarket Aisles and Station Concourses\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA 700-nit VA panel with a 4000:1 static contrast ratio holds its content against the strong overhead lighting typical of supermarkets, quick-service counters and station concourses, where a 350-nit panel would look grey. Viewing angles of 178 degrees in both planes keep the message readable for people passing at an angle rather than standing square on, and a non-glare surface treatment cuts the reflections that stretch panels pick up when they are mounted low, at eye level and close to shoppers.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eRated for 24\/7 Operation With a Near-Seamless Frame\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe SH37C is rated for 24 hours a day, 7 days a week of continuous commercial duty, so it can run a full trading day and an overnight promotion loop without being cycled off, which matters in a 24-hour supermarket or an unstaffed transit concourse. A slim frame of 9.8 mm top and bottom and 7.9 mm at the sides keeps the bezel unobtrusive, and that matters most on stretch formats, where the panel usually sits within centimetres of shoppers or passengers and every millimetre of frame is visible.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eTizen 7.0 With Wi-Fi and Full Commercial Control Ports\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTizen 7.0 runs content directly on the panel, removing the media player from an install where there is rarely room for one behind a shelf-edge or above-door fixture. Built-in Wi-Fi and Bluetooth allow deployment without a data drop at the fixture, which is often the deciding factor in a retrofit. RJ45, RS232 in and out, three HDMI 1.4 inputs and two USB ports cover wired networking, daisy-chained serial control and external sources for integrators who need a wired path.\u003c\/p\u003e\n\n\u003cdetails class=\"pd-acc\"\u003e\u003csummary style=\"cursor: pointer; font-weight: 700;\"\u003eSamsung SH37C Datasheet — Technical Specifications\u003c\/summary\u003e\u003cdiv class=\"pd-acc-body\"\u003e\n\n\u003ch4\u003eGeneral\u003c\/h4\u003e\n\u003ctable class=\"pd-spec\"\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eSamsung SH37C 37\" Stretch Commercial Display\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePart Number (SKU)\u003c\/td\u003e\n\u003ctd\u003eLH37SHCEBGBXXS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Type\u003c\/td\u003e\n\u003ctd\u003eStretch (16:4.5) commercial signage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating Time\u003c\/td\u003e\n\u003ctd\u003e24\/7 continuous commercial operation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\u003c\/td\u003e\n\u003ctd\u003eTizen 7.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal Warranty (Singapore)\u003c\/td\u003e\n\u003ctd\u003eSupplied by SourceIT with GST invoice\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch4\u003eDisplay\u003c\/h4\u003e\n\u003ctable class=\"pd-spec\"\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e37\" stretch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e1,920 x 540\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd\u003e16:4.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel Type\u003c\/td\u003e\n\u003ctd\u003eVA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrightness\u003c\/td\u003e\n\u003ctd\u003e700 nit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Ratio\u003c\/td\u003e\n\u003ctd\u003e4,000:1 (static)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViewing Angle\u003c\/td\u003e\n\u003ctd\u003e178° \/ 178° (H\/V)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurface Treatment\u003c\/td\u003e\n\u003ctd\u003eNon-glare\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch4\u003eSmart Platform \u0026amp; Management\u003c\/h4\u003e\n\u003ctable class=\"pd-spec\"\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbedded Player\u003c\/td\u003e\n\u003ctd\u003eYes — Tizen 7.0 on board, no external player required\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent Management\u003c\/td\u003e\n\u003ctd\u003eSamsung VXT cloud signage platform (subscription sold separately)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote Control \u0026amp; Monitoring\u003c\/td\u003e\n\u003ctd\u003eRS232 In \/ Out and RJ45 (LAN)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless\u003c\/td\u003e\n\u003ctd\u003eBuilt-in Wi-Fi and Bluetooth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch4\u003eConnectivity\u003c\/h4\u003e\n\u003ctable class=\"pd-spec\"\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDMI\u003c\/td\u003e\n\u003ctd\u003e3 x HDMI 1.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSB\u003c\/td\u003e\n\u003ctd\u003e2 x USB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003e1 x RJ45 (LAN)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSerial Control\u003c\/td\u003e\n\u003ctd\u003eRS232 In \/ Out\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWi-Fi\u003c\/td\u003e\n\u003ctd\u003eBuilt-in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBluetooth\u003c\/td\u003e\n\u003ctd\u003eSupported\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch4\u003ePhysical \u0026amp; Environmental\u003c\/h4\u003e\n\u003ctable class=\"pd-spec\"\u003e\n\u003ctr\u003e\n\u003ctd\u003eBezel Width\u003c\/td\u003e\n\u003ctd\u003e9.8 mm top and bottom, 7.9 mm sides\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cem\u003eSpecifications are taken from Samsung's published product data for this model. Where Samsung does not publish a figure for this exact model it has been left out rather than estimated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pd-acc\"\u003e\u003csummary style=\"cursor: pointer; font-weight: 700;\"\u003eCompatibility \u0026amp; Installation\u003c\/summary\u003e\u003cdiv class=\"pd-acc-body\"\u003e\n\n\u003ch4\u003eMounting and orientation\u003c\/h4\u003e\n\u003cp\u003eStretch displays are normally mounted horizontally along a shelf edge, a counter rail, a bar back or an above-door span, and vertically as a tall column beside a lift door or an entrance. Samsung does not publish a VESA pattern or an explicit portrait rating for the SH37C on its Singapore data, so we do not claim either here — send us the fixture detail and we will confirm the mounting interface and the supported orientations with Samsung before you order brackets or joinery. Allow access behind the panel for the power and signal tails, which is the usual constraint in a shelf-edge retrofit.\u003c\/p\u003e\n\n\u003ch4\u003eWhat it connects to\u003c\/h4\u003e\n\u003cp\u003eThree HDMI 1.4 inputs and two USB ports take a media player, a laptop, a point-of-sale feed or local media on a stick. In most installations none of these is used, because Tizen 7.0 plays the content on the panel itself. RS232 in and out give integrators serial control and daisy-chaining across a run of panels along an aisle or a platform, and RJ45 provides a wired network path where Wi-Fi coverage at shelf height is unreliable.\u003c\/p\u003e\n\n\u003ch4\u003eNetwork and content management\u003c\/h4\u003e\n\u003cp\u003eBuilt-in Wi-Fi and Bluetooth let the SH37C join a site network without a data drop at the fixture, which is frequently what makes a shelf-edge or above-door placement viable at all. Tizen 7.0 runs the content locally and Samsung VXT provides cloud scheduling, playlist management, device health monitoring and remote power control across a multi-site estate. A VXT subscription is licensed separately from the hardware.\u003c\/p\u003e\n\n\u003ch4\u003eWhere it fits against other Samsung signage\u003c\/h4\u003e\n\u003cp\u003eNothing else in the Samsung range covers the 16:4.5 slot, so the SH37C is specified by shape rather than by size class. If the fixture will in fact take a conventional panel, the \u003ca href=\"\/products\/samsung-qm32r-b-32-class-full-hd-smart-led-commercial-display-lh32qmrbbgcxxs\"\u003eSamsung QM32R-B\u003c\/a\u003e at 32 inches Full HD or the \u003ca href=\"\/products\/samsung-qb43c-43-inch-uhd-4k-hdr-commercial-monitor-lh43qbcebgcxxs\"\u003eSamsung QB43C\u003c\/a\u003e at 43 inches 4K are the nearest standard alternatives.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pd-acc\"\u003e\u003csummary style=\"cursor: pointer; font-weight: 700;\"\u003ePackage Contents \u0026amp; Samsung Stretch Range\u003c\/summary\u003e\u003cdiv class=\"pd-acc-body\"\u003e\n\n\u003ch4\u003eIn the box\u003c\/h4\u003e\n\u003cp\u003eSamsung does not publish a package contents list for the SH37C on its Singapore product data, so we do not itemise one here. SourceIT will confirm the exact carton contents for the current production revision with your quotation.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePackage contents follow Samsung's product data for this model; items not listed by Samsung are not claimed here.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch4\u003eWhere it fits in the Samsung signage range\u003c\/h4\u003e\n\u003cp\u003eThe SH37C is the only stretch-format panel SourceIT currently lists, so there is no sibling size to compare it against — it is chosen for its 16:4.5 shape, not as one size in a ladder. If your fixture will actually accommodate a conventional 16:9 panel, the closest alternatives are the \u003ca href=\"\/products\/samsung-qm32r-b-32-class-full-hd-smart-led-commercial-display-lh32qmrbbgcxxs\"\u003eSamsung QM32R-B\u003c\/a\u003e at 32 inches Full HD for a compact aisle or counter position and the \u003ca href=\"\/products\/samsung-qb43c-43-inch-uhd-4k-hdr-commercial-monitor-lh43qbcebgcxxs\"\u003eSamsung QB43C\u003c\/a\u003e at 43 inches 4K where there is height to spare. For a battery-powered, mains-free alternative in a shelf or menu position, see the \u003ca href=\"\/products\/samsung-em32d-32-colour-e-paper-display-lh32emdiagbxxs\"\u003eSamsung EM32D colour E-Paper display\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pd-acc\"\u003e\u003csummary style=\"cursor: pointer; font-weight: 700;\"\u003eDatasheet \u0026amp; Downloads\u003c\/summary\u003e\u003cdiv class=\"pd-acc-body\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.samsung.com\/sg\/business\/smart-signage\/others\/stretched-display-sh37c-lh37shcebgbxxs\/\" target=\"_blank\" rel=\"noopener\"\u003eSamsung Singapore — 37\" Stretched Display SH37C product page (LH37SHCEBGBXXS)\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.samsung.com\/sg\/support\/model\/LH37SHCEBGBXXS\/\" target=\"_blank\" rel=\"noopener\"\u003eSamsung Singapore — SH37C manuals, firmware and downloads\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSourceIT can email the current data sheet revision for the SH37C together with a quotation. Send us the fixture dimensions and we will confirm the mounting interface and the orientation before you commit the joinery.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pd-acc\"\u003e\u003csummary style=\"cursor: pointer; font-weight: 700;\"\u003eFrequently Asked Questions — Samsung SH37C\u003c\/summary\u003e\u003cdiv class=\"pd-acc-body\"\u003e\n\n\u003ch4\u003eWhat does the 16:4.5 aspect ratio actually mean in practice?\u003c\/h4\u003e\n\u003cp\u003eIt means the panel is roughly three and a half times wider than it is tall, at 1920 x 540 pixels. That is the shape of a shelf edge, a counter rail, an above-door span or a platform run, so the content fills the fixture instead of being letterboxed into a slot designed for something else.\u003c\/p\u003e\n\n\u003ch4\u003eIs 700 nits enough for a supermarket aisle?\u003c\/h4\u003e\n\u003cp\u003eYes. 700 nit is roughly double the brightness of a typical office or meeting-room panel, and it is the specification Samsung sets for bright retail and transit environments. Combined with the non-glare surface treatment it holds its content under supermarket and concourse lighting.\u003c\/p\u003e\n\n\u003ch4\u003eDoes it need an external media player?\u003c\/h4\u003e\n\u003cp\u003eNo. Tizen 7.0 runs on the panel, so content plays from the display itself. That matters more on a stretch format than on a standard panel, because there is rarely room behind a shelf-edge or above-door fixture to hide a player box.\u003c\/p\u003e\n\n\u003ch4\u003eCan I run it 24 hours a day?\u003c\/h4\u003e\n\u003cp\u003eYes. The SH37C is rated for 24\/7 continuous commercial operation, so a 24-hour supermarket, a transit concourse or an unstaffed lobby can leave it running without cycling the power.\u003c\/p\u003e\n\n\u003ch4\u003eCan it be mounted vertically as a column?\u003c\/h4\u003e\n\u003cp\u003eVertical mounting is the normal second use for a stretch panel, beside a lift door or an entrance. Samsung does not publish an explicit portrait rating for the SH37C on its Singapore data, so we do not claim one here — confirm the orientation with us before you finalise the design and we will check with Samsung.\u003c\/p\u003e\n\n\u003ch4\u003eIs it a touchscreen?\u003c\/h4\u003e\n\u003cp\u003eNo. The SH37C is a non-touch signage panel. It is intended for one-way messaging at shelf edges, counters, lift lobbies and platforms rather than for interactive wayfinding.\u003c\/p\u003e\n\n\u003ch4\u003eWhat do the letters in SH37C mean?\u003c\/h4\u003e\n\u003cp\u003eSH designates Samsung's stretch signage line, 37 is the diagonal in inches, and C is the generation. The preceding generation carried the same SH prefix with a different generation letter.\u003c\/p\u003e\n\n\u003ch4\u003eWhat warranty and invoicing do I get?\u003c\/h4\u003e\n\u003cp\u003eEvery SH37C sold by SourceIT comes with local Singapore warranty and a GST invoice on every unit, which is what your finance and procurement teams need for claims and for local service.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51484834594980,"sku":"LH37SHCEBGBXXS","price":1542.84,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/0136\/0804\/files\/sg-smart-signage-sh37c-lh37shcebgbxxs-540792770.png?v=1790066214","url":"https:\/\/sourceit.com.sg\/products\/samsung-sh37c-37-stretch-commercial-display-lh37shcebgbxxs","provider":"SourceIT ","version":"1.0","type":"link"}